Product Leader + Growth Operator

Marketplaces, 0→1 products, and AI-assisted workflows.

10+ years in marketplace and growth product with hands-on AI execution to frame the right problems, ship faster, and turn product bets into measurable outcomes.

+30% YoY booking conversion 15+ experiments per quarter Insight cycles from 3 days to under 1 hour
AI-styled portrait of Yuri Lima

Marketplce

Guest experience, host operations, and marketplace intelligence.

At Getmyboat and Boatsetter, I focused on improving renter discovery, conversion, pricing clarity, experimentation cadence, and decision speed across high-intent marketplace flows, after a complete refactor of the managment tools for hosts and admins.

Booking conversion +30%

YoY lift through funnel experimentation, pricing, checkout, and discovery improvements.

Experiment velocity 15+

Experiments shipped per quarter across pricing, checkout, search, and renter flows.

Marketplace intelligence 3d->1h

Built AI-assisted analytics dashboard that reduced action time from 3d to 1h.

Discovery

Search ranking and match quality

Reframed search around renter intent, behavioral signals, and supply constraints to improve relevance and marketplace match quality.

  • Problem: renters needed more clarity on quality and availability and trust signals .
  • Lever: ranking, supply signals, location context, and behavior data.
  • Result: improved inventory distribution and 10% increase rate of first hour responses.
Conversion

Pricing, checkout, and booking flow

Led rapid experiments across high-intent moments where friction directly affected booking completion and marketplace liquidity.

  • Problem: users were dropping across inquiry, checkout, and price evaluation.
  • Lever: funnel tests, pricing clarity, behavioral analytics, and UX iteration.
  • Result: +30% YoY booking conversion impact.
Operations

Analytics and experimentation cadence

Built reporting and analysis workflows that gave product, and leadership a live actionable dashboard.

  • Problem: insight cycles slowed prioritization and test follow-up.
  • Lever: Snowflake, GA4, reporting automation, and reusable product narratives.
  • Result: insight turnaround improved from 3 days to under 1 hour.

Lab

Recent experiments, systems, and AI-assisted product builds.

Explorations across marketplace discovery, search relevance, conversion, analytics automation, AI workflows, recommendation systems, and rapid product prototyping.

Djinx.live

AI weekend planner

A AI built product that turns user intent into structured recommendations and travel planning flows. It is early-stage, but it demonstrates current execution model: product strategy, UX, prompt design, backend/API thinking, and deployment.

Role
Product, UX, Full-stack build
Stack
Next.js, React, TypeScript, FastAPI, Python
System
Intent capture, output generation, SEO pages, analytics

AI Listing Summaries

Structured summaries that reduce decision friction and help users compare marketplace options faster.

AI Search and Discovery Prototypes

Intent-aware discovery concepts that connect user constraints, supply signals, ranking, and recommendation logic.

GA4 and Snowflake Automation

Reusable reporting and insight workflows that compress product analysis from slow manual cycles into fast decision loops.

Catalog and CMS Strategy

Product systems for organizing content, supply, and internal operations so teams can ship and manage experiences at scale.

Timeline

Recent work experience.

A qucik overview of my recent work, roles, markets, projects, products, builds and systems behind.

2013 - 2015

Head of Product, LATAM - QBS Learning

Managed distributed product and delivery teams across Brazil, India, and the US supporting LATAM education platforms.

2015 - 2020

Head of Product and Technology - Positivo

Led platform modernization supporting 100K+ annual assessments, including the launch of a 0→1 LMS platform.

2020 - 2022

Head of Product - Poliedro

Drove DAU/MAU from 0.22 to 0.68 by rebuilding product loops around daily assignments, collaboration, progress, and engagement.

2022 - Present

Sr. Product Manager - Getmyboat / Boatsetter

Focused on marketplace growth systems across search, conversion, pricing, booking flows, experimentation, and analytics.

Writing / Thinking

Latest Medium publications.

Essays on product leadership, AI, marketplaces, culture, technology, and the operating systems behind better work.

Trust Signals

People remember the operating style.

Fabiano Pagliotto
Yuri has a rare ability to connect product vision, execution, and team alignment without adding unnecessary process. He brings clarity to complex problems and creates environments where teams can move fast with confidence.
Fabiano Pagliotto, Project Manager
Andre Marinho
One of Yuri’s biggest strengths is turning ambiguity into actionable direction. He helped teams operate with autonomy while keeping product, engineering, and business goals connected.
Andre Marinho, CX Manager
Julie Mattos
Yuri combines strong product thinking with hands-on execution. He moves quickly, challenges assumptions, and consistently pushes the work toward better user and business outcomes.
Julie Mattos, Design Lead

Always open to exchanging ideas, exploring opportunities,

or talking about product, experimentation, AI-native workflows, and marketplace growth