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Yuri Lima

AI-native product builder with 10+ years in marketplaces and growth, now operating as a high-leverage IC—building and shipping products end-to-end and reducing iteration cycles from weeks to days using AI. Recent build: Djinx.live, an AI-powered decision engine (Next.js, FastAPI) converting user intent into structured queries and ranked results.

Yuri Lima Profile Photo

About Me

Hello!

I'm an AI-native product builder operating as a high-leverage individual contributor. With 10+ years across marketplaces, SaaS, and e-commerce, I now ship products end-to-end—from prompt engineering and LLM integration to full-stack development (Next.js, FastAPI, Python). I've led cross-functional teams across the Americas, Europe, Africa, and Asia, and now use AI tooling to reduce iteration cycles from weeks to days, building MVPs and production-ready features faster than traditional teams.

Product Strategy

UX & Experimentation

Data & Analytics Automation

Professional Background

Product Strategy & Execution

Drive initiatives from discovery to launch, ensuring alignment between business goals, user needs, and technical feasibility. Lead roadmap definition, prioritization, and delivery.

Discovery &
Problem Framing

Facilitate workshops and structured discovery sessions with stakeholders and teams to uncover insights, define problems, and shape strategic opportunities.

UX & Experimentation

Collaborate with design and engineering to validate hypotheses through prototypes, A/B tests, and user feedback loops that inform continuous improvement.

Data &
Technical Enablement

Build analytics and automation workflows using GA4, Apps Script, and Python to surface insights, measure impact, and accelerate decision-making.

Selected Work

  • A curated selection of products and initiatives I’ve led across marketplaces, SaaS, and e-commerce.
Amarelo Wireframe

Wireframe

Core Skills & Focus Areas

Product Strategy & Execution

Over a decade leading product initiatives from discovery to delivery. Skilled in defining roadmaps, prioritizing outcomes, and aligning teams around measurable business goals.

User Experience & Experimentation

Partner with design and engineering to translate user insights into prototypes and experiments that validate ideas early and optimize conversion.

Data & Automatio

Build analytics workflows and automation scripts using GA4, Apps Script, and Python to enable faster, data-driven decision-making.

Agile & Product Operations

Certified SAFe® PO/PM with extensive experience running agile squads, refining backlogs, and driving operational efficiency in both startups and global enterprises.

Testimonials

Fabiano Pagliotto

Fabiano Pagliotto

Project Manager

Yuri is an inspiring leader! With a collaborative and integrative management model, serving the team and executing a management modeled by example, bringing a dynamic to the team of reliability and constant developments.
-- LinkedIn

Andre Marinho

Andre Marinho

Service Runtime Manager

I learned a lot from his facilitating actions so that we had autonomy in our activities, whether routine or new, helping everyone to see possibilities and deconstruct barriers.
-- LinkedIn

Julie Mattos

Julie Mattos

Design Lead

I had the opportunity to have Yuri as a manager for 2 years and I can say without a doubt that it was a very rewarding experience. A professional of extreme competence and dedication.
-- LinkedIn

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